Administrative Order No. 2015-0053

Implementing Guidelines on the Promotion and Marketing of Prescription Pharmaceutical Products and Medical Devices

I. RATIONALE/BACKGROUND

As provided by the 1987 Constitution, it is the State's policy to protect and promote the right to health of the people and instill health consciousness among them (Sec. 15, Art. II). This includes the adoption of an integrated and comprehensive approach to health development which shall endeavor to make essential goods, health and other social services available to all the people at affordable cost (Sec. 11, Art. XIII), as well as the establishment and maintenance of an effective food and drug regulatory system (Sec. 12, Art. XIII), among others.

 

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